Simplify perfume education in order to promote its culture to the widest audience

The author : Anne-Laure Hennequin

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With over 20 years of experience in international training, Anne-Laure Hennequin approaches the world of perfume with verve and passion.

Drawing upon her intimate knowledge of perfume culture and perfume brands, she has spent her career helping international sales forces acquire multicultural expertise in perfume.

She developed a number of “edutainment” training programs and now she has created the first educational games about perfume intended for amateurs, from neophytes to perfume enthusiasts.

“We live in an over-perfumed world, yet the sense of smell is the least used, the most under-estimated, and the most mysterious.

Perfume, this invisible source of irrepressible emotions, intrigues. Whatever their reason (hygiene, seduction…), and the money they spend on it, most of people buy fragrances.

Yet, my experience taught me that, unfortunately, training in perfume culture is not often a priority for sales associates. Instead, they are generally trained either on novelties or sales techniques, but they are rarely given training that would enhance their expertise in perfumes. The result is that many sleeping beauties remain on the shelves desperately waiting for someone to wake them up.

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Consumers feel lost amid a flow of new perfumes that all smell similar, and they receive no guidance from sales associates who lack genuine expertise. This is probably one of the reasons for the growth of alternative perfumery, also known as ‘niche perfumery’.

So, I said to myself, since information about perfume culture often isn’t available in perfume stores, why not deliver it directly to consumers?

I felt I had a mission: simplify perfume education in order to promote its culture to the widest audience.

With my commitment to the philosophy of ‘edutainment’, it was natural for me to develop the concept of the Master Parfums® games.”

Master Parfums

CONCEPT

Restore the grandeur of the fifth sense and dive into the world of perfume while playing the MASTER PARFUMS ® educational games. Stimulate your sense of smell and your creativity, and “discover what your nose knows”!

The games are intended for amateurs at all levels, from neophytes to perfume enthusiasts. They will allow the former to learn about perfume culture and the latter to test and maybe even deepen their knowledge.

The games will stimulate your olfactory memory, and also help you discover a simple and efficient vocabulary to let you easily describe and express your olfactory emotions.

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The Pocket Quiz won a Cosmetique Mag award in 2019 (Indies brand content).

The games are an ideal gift for perfume enthusiasts who are always searching for new ways to explore their passion. Gift recipients might be inspired to share their passion and to pass on a Master Parfums game to their friends and family.

The games will also allow students and members of the profession to challenge their knowledge and even deepen their expertise.

A collection beginning with the perfume game Pocket Quizz will be followed by a series of olfactory games with varied subjects.

With the olfactory games, you will be able to practice your olfactory memory as well as try to recognize different accords, and then try to assemble them to create new ones and sketch out a fragrance…

A whole new olfactory universe opens up to you: A « scentsational » olfactory journey through the twists and turns of our 5th sense and the magic of perfumes.

So, what are you waiting for? Are you ready to discover what your nose knows?!

Fragrantly Yours,

Choose the most economical solution to increase your sales: give your salespeople the expertise that will allow them to offer the highest quality service and impress your customers.

contact me : anne.hennequin@masterparfums.com

Improve your image by professionalizing and motivating your sales force:

contact me : anne.hennequin@masterparfums.com

Edutainment assumes that instead of being passive, training should be interactive. Participants should feel they are actively involved in the training. This method helps to instill team spirit and provides indelible experiences that allow the content of the training to be more easily remembered.

Edutainment comes from the Confucian precept:

« I hear and I forget, I see and I remember, I do and I understand. » Confucius.

Escape and embark on a “magnifiScent” journey around the world of perfumes (its history, its culture, its role, and its manufacturing), and discover your own olfactory emotions.

contact me : anne.hennequin@masterparfums.com

CONSULTING

Choose the most economical solution to increase your sales: give your salespeople the expertise that will allow them to offer the highest quality service and impress your customers.

contact me : anne.hennequin@masterparfums.com

CUSTOMIZED EDUTAINMENT

Improve your image by professionalizing and motivating your sales force:

contact me : anne.hennequin@masterparfums.com

Edutainment assumes that instead of being passive, training should be interactive. Participants should feel they are actively involved in the training. This method helps to instill team spirit and provides indelible experiences that allow the content of the training to be more easily remembered.

Edutainment comes from the Confucian precept:

« I hear and I forget, I see and I remember, I do and I understand. » Confucius.

LECTURES

Escape and embark on a “magnifiScent” journey around the world of perfumes (its history, its culture, its role, and its manufacturing), and discover your own olfactory emotions.

contact me : anne.hennequin@masterparfums.com